Why make things shorter than necessary if you're not paying for paper?

Anthony Thomson, founder & chairman, Atom Bank at our Annual Conference 2015.

When I started on foundation at East Ham Tech, I wanted to be a fine artist.

Luke Johnson Sunday Times Business Correspondent; Entrepreneur

We don’t just expect Wi-Fi on planes now, we demand it. We demand high-speed Internet that never drops, as we hurtle through the sky at 400mph...

Attention stops being paid, compromises are made, quality goes down. Expectations aren't met. Expectations are lowered. Customers drift away. Budgets are cut, because there are fewer customers.