Content Library

Bias in the Spotlight: Identifiable Victim Effect

We are more likely to respond and give support towards relieving the plight of a single, identifiable victim...
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Full stack strat, cultural pendula and fachidiots

I wrote a piece for The Guardian about the fragmentation of strategy problem I explored in my book.
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Top ten charity campaigns of 2015

Well done to all those charities who have run bold campaigns in 2015. Not an easy year for the sector with many mergers still on the table.
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New Year More You

This phrase has irritated me for years. It started when I was a copywriter and particularly sensitive to insensitive, highly unoriginal messaging.
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A brief pause to consider our energies

We are enjoying a brief pause here in Singapore as we come down from the whirlwind pace of delivering a critical project.
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100 things we learned in 2015

From the world's favourite colour to hiraeth - the Welsh word that means a sad longing for your homeland.
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