Content Library
Bias in the Spotlight: Identifiable Victim Effect
We are more likely to respond and give support towards relieving the plight of a single, identifiable victim...
Read Now
Full stack strat, cultural pendula and fachidiots
I wrote a piece for The Guardian about the fragmentation of strategy problem I explored in my book.
Read Now
Top ten charity campaigns of 2015
Well done to all those charities who have run bold campaigns in 2015. Not an easy year for the sector with many mergers still on the table.
Read Now
New Year More You
This phrase has irritated me for years. It started when I was a copywriter and particularly sensitive to insensitive, highly unoriginal messaging.
Read Now
A brief pause to consider our energies
We are enjoying a brief pause here in Singapore as we come down from the whirlwind pace of delivering a critical project.
Read Now
100 things we learned in 2015
From the world's favourite colour to hiraeth - the Welsh word that means a sad longing for your homeland.
Read Now