This week we meet Alex Malouf, Corporate Communications and Reputation Manager, Procter & Gamble.
What’s your golden rule?
Never give up. In emerging markets such as the Middle East there are so many challenges, due to anything from a lack of understanding, bureaucracy or cultural differences. Even if one fails, the learnings and experiences gained along the way will set the stage for future success
Who has been your biggest influence?
My father. While he was in a different field to me, he taught me dozens of invaluable life lessons which remain with me today.
What is your most hated business expression?
I’ll give you two. “Let’s synergize” and “let’s align” are often used as a means to avoid responsibility or sidestep making a decision.
What’s the smartest business idea you’ve ever had?
To have more coffee breaks with my key stakeholders. It’s amazing what they’ll tell you over a drink with no pre-planned agenda.
Which leader do you admire most and why?
There’s many but Richard Branson comes to mind. He’s not let anything hold him back, including his dyslexia, and he’s built what for me is an iconic brand. He’s an amazing communicator and he always seems to have so much fun.
What’s your favourite word?
Opportunity.
Tell us a secret...
Sure, but don’t tell my wife. Living in the Middle East, being a Brit and yet with an affinity for language (and for following the local politics) I’m often asked if I’m a spy. Of course I couldn’t possibility comment…
Never give up. In emerging markets such as the Middle East there are so many challenges, due to anything from a lack of understanding, bureaucracy or cultural differences. Even if one fails, the learnings and experiences gained along the way will set the stage for future success
Who has been your biggest influence?
My father. While he was in a different field to me, he taught me dozens of invaluable life lessons which remain with me today.
What is your most hated business expression?
I’ll give you two. “Let’s synergize” and “let’s align” are often used as a means to avoid responsibility or sidestep making a decision.
What’s the smartest business idea you’ve ever had?
To have more coffee breaks with my key stakeholders. It’s amazing what they’ll tell you over a drink with no pre-planned agenda.
Which leader do you admire most and why?
There’s many but Richard Branson comes to mind. He’s not let anything hold him back, including his dyslexia, and he’s built what for me is an iconic brand. He’s an amazing communicator and he always seems to have so much fun.
What’s your favourite word?
Opportunity.
Tell us a secret...
Sure, but don’t tell my wife. Living in the Middle East, being a Brit and yet with an affinity for language (and for following the local politics) I’m often asked if I’m a spy. Of course I couldn’t possibility comment…
Read more interviews in our Clubhouse. We’re looking to profile all members so please email Leah to get involved.
Follow him @alex_malouf
Newsletter
Enjoy this? Get more.
Our monthly newsletter, The Edit, curates the very best of our latest content including articles, podcasts, video.
Become a member
Not a member yet?
Now it's time for you and your team to get involved. Get access to world-class events, exclusive publications, professional development, partner discounts and the chance to grow your network.