We asked the shortlisted marketers for The Marketing Society Marketing Leader of the Year 2016 a few questions...

We know all about presentations in marketing and advertising.

Guinness is introducing a new beer created for the next generation of Guinness drinkers – Guinness Africa Special...

It’s boring. And it shouldn’t be boring. We have been presented with a hugely important decision. The most significant for a generation.

An abdication has taken place in marketing. Marketers seem to have handed over ‘ownership’ to their consumers, to anyone and everyone who has a perception of their brand.

What happens when you find a technically savvy, creatively minded market facing an ongoing social issue?