Interview with Steve Ackerman

Interview with Steve Ackerman

Ahead of his appearance at Digital Day Scotland, we caught up with Somethin Else MD Steve Ackerman.

The best advice I ever got
Creativity, risk-taking and failure go hand in hand.

The worst advice I ever got
It’ll be alright on the night - it wasn’t!

My biggest influence
My old boss taught me the art of the pitch, my current colleague Jez Nelson (CEO of Somethin’ Else) taught me the need for diplomacy, my Dad taught me that a job worth doing is worth doing well!

The smartest business idea I’ve ever had
Joining Somethin’ Else would have to be right up there.

The experience that taught me the most
Working for the guy who was (genuinely) part of the inspiration for David Brent, taught me more about how to manage (or not) people and a creative culture than any management courses might have. I believe Ricky Gervais also learnt the same from him.

The leader I most admire and why?
Obama takes some beating.

My favourite app and why?

The Sonos controller


Steve is speaking at Digital Day Scotland on 6 October at Summerhall in Edinburgh. 

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