Content Library

Brainhack

When The Marketing Society kindly sent me this book to review I must admit to being less than enthusiastic about reading it...
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Latin America: How to thrive in a market we don’t understand

Being Brazilian technically qualifies me to be a Latin American. However, I must say I’m not sure...
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Leadership lessons from Leicester City's league win

Football club Leicester City have recently won the English Premier League.
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The consumer bites back

This morning‘s news announced the death of an otherwise unknown man in the US, William Backer.
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Building a brand to be discovered: We talk to the Karma Cola co-founder

What goes around comes around. Possibly not a phrase that’s often heard in the board rooms of the giant cola companies...
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Dogs, barking and what really matters to modern marketers

In Arthur Conan Doyle’s collection The Memoirs of Sherlock Holmes, one story stands out...  
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