Our feelings (anger, shame, delight) appear almost instantly, and, left alone, they don’t last very long.

Some of the best live brand experiences are those that tap into our emotions

Saudi Arabia is changing both economically and socially, writes Stephen Hillebrand, chief executive of Kantar Consumer Insights MENA.

Chatbots are coming, but this does not mean that the end of marketers and creativity is nigh, argues Jamie Evans-Parker, founder and CEO of wayve.  

Manjiry Tamhane, WW CEO of Gain Theory, judged the Creative Data Lions recently at the Cannes Lions Advertising Festival.  Inspired by what she’s seen, she considers how data and technology have changed the way people interact with advertisin

Last month we saw the launch of the 2016 BE Guide, following the very successful 2015 Guide