Marketing directors were urged to "Lobby for the kind of (creative) work...

Ahead of his appearance at Inspiring Creativity next month, we caught up with Axis Animation MD, Richard Scott:

When you buy a glass of wine at a nice restaurant, it doesn't come in a beer stein. If it did, the 4 ounces would be dwarfed by the glass and you'd feel like your host was ungenerous.

In 2013, the strength of the John Lewis brand was at an all time high.

In my role as a senior FMCG marketer, I occasionally have to deal with the media, but more often my tough questions are internal.  How do I influence a change of direction in company strategy? How do I get Sales on board with a new campaign?

I've been reading a lot about change recently. How execution eats strategy for breakfast. How speed beats size. The experts seem certain that delivering change, especially rapid change, is bloody hard work.