Content Library

The New Rules of Marketing & PR

Scott's book is the classic case of "chameleonic work".
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Note from the MD: Sep 2016

For those of you who’ve heard the news – it’s true.
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Interview with Lucy Richards

Ahead of her appearance at Inspiring Creativity next month, we caught up with business leader member and StudioLR founder Lucy Richards:
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Brilliant mistakes... in 101 words

The majority of award entries present their case in a linear form. Few, if any, of these success stories were genuinely conceived, developed and delivered in a logical pre-determined process.
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Sunday Grannies - Vodafone - Romania

4 million women over 75 in Romania live alone.
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Get tough on convention in 101 words

Small car advertising often features young single women nipping around town... shopping. It's called 'category convention'. But small cars are bought by 64 year-olds and car manufacturers don't want old people featured in their ads.
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