Content Library
Interview with Lucy Richards
Ahead of her appearance at Inspiring Creativity next month, we caught up with business leader member and StudioLR founder Lucy Richards:
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Brilliant mistakes... in 101 words
The majority of award entries present their case in a linear form.
Few, if any, of these success stories were genuinely conceived, developed and delivered in a logical pre-determined process.
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Get tough on convention in 101 words
Small car advertising often features young single women nipping around town... shopping. It's called 'category convention'.
But small cars are bought by 64 year-olds and car manufacturers don't want old people featured in their ads.
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