Content Library

Brewdog's social strategy

Jude Ross – Merchandise Manager, Rebecca Yeoman – Design Coordinator, Nicolle Sinclair – Head of Talent, Zoe Sinclair – Commercial Recruiter presenting to Society members from Robert Gordon University.
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Wake me up before you go-go

We have all driven a long distance and arrived at our destination with little memory of the journey. This is because when we are doing...
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Differences

If you're sharing a cab to the airport with a stranger, what happens if he's two inches taller than you? Probably nothing. There's nothing to distract, or to cause discomfort. You make small talk.
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The customer is not a moron. She’s a YouTuber

The platforms now exploited by brands and marketers, have been home to a generation of brand builders since the birth of social media.
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Kate Unsworth on creating a future beyond the screen

Part research lab, part design studio, Vinaya use technology to create wearable technology products for a more mindful generation.
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Dave Trott on brands, storytelling and creativity

Dave's thoughts on brands staying relevant in the age of connections, storytelling and creativity.
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