In recent years, the advertising industry has gone bonkers for Christmas ads.

LinkedIn today released its 2017 Digital & Content Marketing Predictions for Southeast Asia report, which outlines predictions in digital marketing in the APAC region which are likely to be adopted by marketers across the industry.

The globalisation bandwagon has been a busy place for the past few decades, ever since Theodore Levitt of Harvard Business School popularised the issue in a famous 1983 article in The Harvard Business Review.

Nokia’s plan to get reintroduced into the mobile market places a lot of emphasis on its brand. A 10-year contract means there is a long-term vision set for realising an ambitious plan.

Today, ‘virtual reality’ has become nothing more than a token buzzword, plastered across online marketing forums and populating the inboxes of CMOs claiming to be the saviour of all brands, everywhere.

In this video, Andy Bird, Co-Founder & Executive Director of Brand Learning, talks about the unique format of the International Marketing Leaders Programme (IMLP) which...