In our last post we described the power that can be brought to story-telling by revealing the story behind the story.

Launching a new business or rebranding your current business is exciting for many reasons. It gives you a chance to demonstrate your individuality and tell customers why they should work with you.

Despite working in branding, it’ll come as no surprise to anyone when I say I’m not a big fan of brands.

People in Sweden don't believe that Lidl's discount food is of a very high standard.

Post-truth may have been the word of 2016 but, for those of us in advertising, it was the year we had to be honest with ourselves.

Our/Vodka is looking to solve the age old problem of how a business with global ambitions creates meaning and relevance at a local level. Åsa...