I must admit that I was somewhat blown away by an excellent interview with author, speaker and business consultant Simon Sinek on the subject of millenn

With each New Year come new trends, and new opportunities for brands to go viral. Creative Culture take a look back at their favourite 2016 viral campaigns from Hong Kong and China, and gives insight into why they saw so much success.

Here is a selection of Q&As from recent media interviews with Peter, taken from his website here.

Here’s comes another one of those Superbowl ad reviews.

Peter Souter is the chairman at TBWA/UK, and is a writer for theatre and radio. He wrote the screenplay for ITV’s drama ‘Married Single Other."...

As the New Year gets firmly underway, what could be better than a Christmas advertising retrospective?