Content Library

'6 pack band' - Brooke Bond Red Label - India

Despite a landmark judgement giving transgender people equal rights in India they continue to be ostracized
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2016 highly commended: Stork, Brand revitalisation - case study

This is the story of how we brought our forgotten but well-loved baking brand back to life. Happy reading!   SCALE OF THE TASK: Baking is hot!
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Why being adventurous demands calm reflection rather than raw courage

Of all the expenditure decisions that major companies make, decisions on advertising expenditure are surely...
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Interview with Nicci Motiang

With a rich career that stemmed from her first advertising position in media strategy at a big London agency before heading off to Australia to work out there. Nicci now calls Edinburgh home.
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Once upon a brand

I want to tell you a story ….well actually I don’t, but I wanted to get your attention. Brand storytelling is undoubtedly ‘hot’ in marketing at the moment, and it seems everyone wants to jump on the bandwagon, and everything is a story.
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Do you have what it takes to be a great marketing leader?

When it comes to leaders there are a few names that regularly crop up.
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