For 10 years, The Marketing Society UAE has united and uplifted marketing leaders across the region. From 50 founding members in 2016 to a thriving...

This piece by Roberto Moccia looks at how using AI without critical oversight risks optimising biases which can lead to brands confidently making wrong decisions and what we can do to mitigate this. 

To differentiate in an oversaturated landscape dominated by AI tools, marketers should adopt a salmon mindset by swimming upstream from the overcrowded promotion space to focus on the underutilised areas of pricing, product and placement according to Andrei Lordache.

Tina Gupta's review of the recent Challenge and Change event reveals how in times of rapid change, senior leaders can navigate the uncertainty by shifting from reactive pressure and overwork to intentional leadership grounded in self-awareness and purpose.

Krishnan Manon reviews the recent Navigating Challenge and Change event with Yan Yi Chee who revealed how modern leaders can navigate our fast-paced world by focusing on self-awareness and internal clarity rather than simply pushing harder.

Member Interview with Darius LaBelle, Managing Director, November Five Middle East