By Jade Tomlin, Creative Director at Tribal Worldwide, DDB UK

I have been working as a namer for two decades and in the era of digital and artificial intelligence

Current Chair, Partner & Leader of the PwC Experience Centre, Guy Parsonage, will step down

What makes the best charity marketing campaigns of 2017 is to stand out and be noticed with a great channel idea and a real audience focus

The Marketing Society is an exclusive global network of senior marketers.

It’s not easy selling news these days: it’s hardly a front page story that newspaper sales have been slowly heading south