Mark Evans is a marketing leader who relishes a challenge.

In the US, somebody suffers a heart attack every 42 seconds

This paper is about breaking conventions. The conventions of the agency model, the conventions of branding

When did you last think about your own death? Or what will happen to your body after you go?

Our Excellence Awards have been going since 1985, with one of the first winners being Sir James Espey. 

This paper tells how a much-loved children’s comic transformed itself from a dormant heritage brand into a contemporary entertainment brand for a whole new generation of digital-native kids.