Content Library

Excellence Awards: 2018 shortlist

This year's entries are braver than ever. But, come awards night, who will win?
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Time to re-appraise the commercial role of brand experiences

Consumers want to 'do fun, exciting things, curated by your brand or product', writes iD's director
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The three c's of marketing: Customers, consciousness and connectivity

Purpose doesn’t just drive good marketing, purpose makes better organisations - and great marketing can only happen within great organisations
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Who makes the best marketers?

Did you know, the best leaders in marketing teams are often introverts? writes Pakt's CEO and founder.
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The five whys

Back in the late 1980s, the parks service in the United States were concerned about the erosion of the Lincoln Memorial. So they asked the maintenance staff why the stone was decaying.
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