Content Library
Transforming attitudes to age
Most businesses have a strategy for transformation, and if they don’t probably need one.
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What is your Brand Purpose? Lessons in how to make your brand thrive
The audience at last night’s Marketing Society “Best of the Best” event, held at Royal College of Physicians, were treated to inspiring campaigns from:
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Popular winner at the Kyle Hardie Open
Friday 7thSeptember saw Marketing Society members and guests contest the inaugural Kyle Hardie Open in memory of our much missed colleague and friend, who passed away earlier this year. I was privileged to play a couple of ro
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Q&A with Rod Gillies
Tell us a little about yourself – how did you get into the world of Innovation and Brand development?
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Trendspotting 3: Not so smart(phone)?
The effect of smartphones on how we consume and share information, both with friends and with brands, is one of the biggest changes in human behaviour recently, perhaps since owning a car went mainstream.
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