New Year’s Day (NYD) is the most important day of the year for takeaways.

Pub landlords, our primary target audience were being forced to close their premises at a rate of 23 pubs a week.

Since joining McDonald’s in 2015 as brand manager, Hannah Pain’s approach to marketing has been exemplary

Mark Evans is a marketing leader who relishes a challenge.

In the US, somebody suffers a heart attack every 42 seconds

This paper is about breaking conventions. The conventions of the agency model, the conventions of branding