I called the book The Very Idea in an allusion to how complicated and confusing ideas are.

Clare has been in the Marketing team at the National Trust for Scotland for the past 12 years where she has led a number of themed campaigns to encourage visits and membership. 

He conducted the world’s largest study, involving over 68,000 assessments, on what makes an impactful customer leader and has written the #1 marketing leadership book The 12 Powers of a Marketing Leader.

Digital transformation may have been on the business agenda for some time, but businesses have struggled to embrace the changes that come with it.

To all the men who feel threatened by Gillette’s new ad:

Lesson 2:  130 million people can’t be wrong! Film and TV is the answer