Glenn defines direct response copy as, “presenting an idea to a person and persuading them to take direct action at the end”...

To grow and to innovate in our ever changing and dynamic world we need to shoot for 10s, take some risks.

Bravery is a theme that resonates with Direct Line’s Mark Evans.

In this final post on ‘big brands under attack’, we propose how big brands are fighting back, covering both brand strategy and operating model.

“Honesty and frankness make you vulnerable. Be honest and frank anyway.” Kent M. Keith

After its epic takedown of Victoria’s Secret, Third Love established its place as the leading lingerie challenger.