I hoped that last night’s British Brands Group lecture by Gillette CEO Gary Coombe would help answer the question from my January 19 post : Will Gillette’s ‘brand purpose’ film get them growing again?

Reflecting on the 20th anniversary of Market Leader, Judie Lannon, founding editor, wonders what makes a marketer.

Judie edits The Marketing Society’s quarterly journal and will be joining our panel of advocates as a monthly blogger. Look out for her first article on Monday. Until then, a brief interview

One of my favourite comedy writers, Nora Ephron (When Harry met Sally and many others), describes her strategy for deluding herself that she can afford something: think of the years or months you will be able to use it and divide by the n

Bernie Cornfield master salesman and borderline fraudster, made a massive fortune selling mutual funds in the 1970s.

Judie Lannon, who was the founding editor of Market Leader, has died peacefully at her home in Chiswick aged 81.