Content Library

The Union's epic guide to Edinburgh

This guide has been compiled by Union staff; to help any visitors to Scotland’s capital city. It may even be of interest to those who think they know the city, as there are some useful tips for things to see and do, as well as a great selection of restaurants and pubs.
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Revealed: The secret to a successful subscription launch

Savvy consumers are starting to realise the power of the subscription, and why clever marketers are rapidly addressing their business models to respond to a growing trend for the cross-off culture
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Why projectising advertising is a really bad idea

Projectising advertising is a disaster, with potentially dire consequences – and that remedial action is not just needed, but well overdue.
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Demystifying Digital Transformation

More than 100 marketing and communication executives turned up at Google’s Hong Kong offices on the 25th of June... 
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3 great ads I had nothing to do with: Sir John Hegarty

With over 50 years in the creative industry under his belt, John Hegarty is one of our industry greats.
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The damage to brand Hong Kong

Eight Inc executive director Andrew Au looks at whether Hong Kong still deserves the tag of 'Asia's World City'...
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