Selecting 60 brands to reflect marketing over the past 60 years has not been an easy task, but the basis of our choice was the Fifty Golden Brands we chose at the ti

This is what the Marketing Society does best, as a catalyst for some of the most inspiring professional conversations I’ve had.

From geopolitical strife to the pressure on brands and companies to perform, to the scourge of inequality, the world's problems are daunting.

As columnist Dov Seidman says: ‘When you press the pause button on a machine it stops. But when you press the pause button on human beings, they start.’ 

Time, they say, is a scarce commodity. Underlying this idea is the morbid but unavoidable truth that, one day, we all die. A common response is to try and cram in as much as possible while we are here.

The space in our lives is always under pressure. There are powerful forces that combine to squeeze it out. First among these is technology. Machines work well at a constant speed — and the faster the better. They are designed and built for it.