Content Library

Framing: framing effects and contextual sensitivity

What situations or individual characteristics might make framing effects - like the ones we outlined in our previous article - stronger or weaker?
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Why Glasgow is the UK’s new home of creativity

Ailsa Ballantyne, Planner at Frame, Scotland’s largest creative communications agency, reflects on Glasgow being named the UK’s top cultural and creative centre.
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Merkle’s Thomas Byrne on building lasting consumer trust

The intersection between brands, data and consumers is a complex and changing one - and getting the balance right comes down to one key thing.
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Award Winning, It’s All About the Story

On Thursday 23rd of January, I was very kindly invited to attend the Marketing Society Star Award Event.
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We Are Not An Island

Chris Pitt, Head of Marketing at HSBC  will be our speaker at Under The Spotlight event on 2 March. Chris is the mind behind 'We Are Not an Island' - the campaign got lots of people talking, mainl
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Three strategies brave marketers will pioneer in 2020

“Be brave”. What does that really mean in business? What does it mean for marketers?
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