Content Library
Erica Kerner of the future of communications
ONE Championship is eight years old and very proud of the fact that they are more than likely one of only two global sports media properties born in the digital era.
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Wax Lyrical, with Greene King's CEO Nick Mackenzie and Keane Brands' CEO Jeremy Scarf
With 2,700 pubs, restaurants and hotels across the UK, Greene King is the UK's leading pub retailer and brewer. Their CEO Nick Mackenzie joins the...
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Interview with Cat Leaver
We had a chat with Cat Leaver, Director of Brand Scotland, on tourism during this challenging time, and looking at how implementing digital innovations can be key to dealing with Covid-19.
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Stolen Ideas
For an idea to be stolen, its concept must have been appreciated to the extent of copyright, which can arguably be complementary and beneficial.
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Reality, What a Concept
A coincidental confrontation at Costco in America has increased their sales drastically, proving that "people don’t actually need conventional, patronizing advertising."
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Fashion goes digital
VCCP's Innovation Lead Peter Gasston investigates this emerging trend and its implications for the future of retail and sustainability.
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