In the book Humanizing B2B, Paul Cash advocates five universal principles of how companies and marketing teams need to start thinking.

In last month’s Empower publication we discussed the importance of businesses facing into post-lockdown challenges by doing ‘fewer, bigger, better’.

The Government has made significant commitments to meet global sustainable targets, daily we hear of a new scheme or initiative that helps the UK move...

This week we meet James Byrne, Growth & Reputation Director at Dragon Rouge

Rituals are co-created from the bottom up: brands can only create the conditions, trigger the situation, and encourage the movement.

Beyond product re-engineering, brands require consumers to take action to accelerate the change.