Content Library

Is your brand at risk for not upgrading to activism 2.0?

Lauren Kelly has worked for Dell and PepsiCo... now CMO at crowdsourcing platform ThoughtExchange, she reminds us activists aren't brands, they're people.
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Rethinking Consumerism with the Circular Economy - Catherine Weetman - Author and Founder of ReThink Global

Catherine Weetman, award winning author, international speaker, coach, consultant, host of The Circular Economy Podcast and founder of ReThink Global - a well rounded and...
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What happens when ego and activism collide? Nothing

Bestselling author, creative sociologist, futurist, cultures consultant, and LinkedIn Top Voice 2020, Amy Kean, says to the industry: if you want change, change things, without fanfare or fireworks.
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Mutiny in the boardroom

Alex Barker leads Be More Pirate, a social movement that supports people and organisations to challenge the status quo. Here she says the best people to hold brands to account are their own people.
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Standing up, standing out, standing for something: It's not easy for humans

... says Co-Owner and Strategy Partner at Harbour Collective and Co-Author of The Creative Nudge, Kevin Chesters
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An authentic brand is one whose actions match their values

From Adidas to Oreos, CEO of The Social Element, Tamara Littleton, looks at brands today that are taking a stand on the big societal issues that define our age.
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