Content Library

Creativity during COVID-19 with Channel 4's Jon Snow

Channel 4's longest-running presenter, Jon, joins us to discuss almost five decades he's had in journalism and the public eye, as well as his career...
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Leadership In Uncertain Times: Deliver

In the final instalment of our three-part series on COVID-19 and the future economic outlook requiring marketing leaders to lead in ways they have never...
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Why being adaptive matters in marketing

Sally Bos, Executive Marketing and SDR Director EMIA at Hexagon Asset Lifecycle Intelligence, believes in openness to change and adaptability above all else. On the...
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I’ll huff, and I’ll puff, and I’ll… boost ad effectiveness

Think of the most enduring folktales to have been passed down through generations. Fables such as The Three Little Pigs and Goldilocks. What do these stories have in common? 
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In a world of instant gratification, don’t forget the power of anticipation

As humans, we have a natural urge for instant gratification – the temptation to forego a long-term, future benefit, to obtain an immediate and often less rewarding one.
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Customer Journey Is More Than Just a Journey

Explore the experiences, challenges and changes in the customer journey post COVID-19. Darren will be joined by an expert panel from Hong Kong and London...
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