Ruchika is Brand Director at lasminute.com, where she's spearheading the brand's ongoing transformational journey.

Member Interview with Bilal Hallab, working in Marketing and Communications

Diageo's Chief Innovation Officer, Mark Sandys, talks about the brand's Distilled report about future consumer behaviour trends on the Shiny New Object podcast. The Shiny...

A think piece on how brands should openly share how their social impact boosts business and drives change.

An interview from our new UAE board member, Craig Borthwick, Partner at LIGHTBLUE.

Episode #118. Today’s episode is on challenger brands and the skills, behaviours and mindset marketers of challenger brands need to succeed.  Challenger brands – whether...