Our monthly blogger Phil Rumbol, former marketing director of Cadbury’s and now founding partner of

Snapshot The compelling combination of a culinary icon and a social marketing campaign triggered the start of a food revolution. Key insights

Magners defied industry analysts’ negative views of the potential of the cider market with the successful launch of its new cider brand in the UK, which revitalised a moribund category. Key insights

A powerful combination of product development and inspired marketing that was true to the brand...

Snapshot An innovative approach to uncovering consumer insights helped the revitalised brand reposition itself seamlessly across Europe. Key insights

A simple insight, articulated in a fully-integrated campaign, ‘Do what you do best’, revitalised BT Business and put it firmly on the SME map.