Content Library
2007: British Heart Foundation, Social Marketing: Case Study
Snapshot
An entertaining online game encouraged children to fight the flab by making it fun to equate what they eat with their health.
Key insights
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2012 natural highs
It’s been a tough year for the environment, though 2012 could turn out to be a landmark year for the planet. We’ve pulled out six things that could and should inspire future generations to help the planet.
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Digital Advertising. Past, Present and Future
Seth Godin wrote: “There’s a tendency to confuse the next big thing with the one, it, the last big thing, the end of the line … Most of the time, we’re dealing with a moment, a step in a trend.
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Which has more moral mileage, the Ford Foundation or Model T?
The cash for peerages inquiry prompts me to wheel out yet again my brilliant single solution to three huge national problems: the honours system, the funding of political parties and the reform of the House of Lords.
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Interview with Jill McDonald, McDonald's
What’s your golden rule?
Back yourself!
Who has been your biggest influence?
My father.
What is your most hated business expression?
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