What’s your golden rule? Find what makes your organisation unique, cultivate it and celebrate it. Make sure you really stand for something. Who has been your biggest influence?

What’s your golden rule?

Years ago in America, Listerine had an antiseptic liquid they needed to find a use for. So they invented bad breath, and with it mouthwash. And consequently they owned the market.

Faris Yakob is the chief innovation officer, MDC Partner, holding company of ad agencies including Crispin Porter + Bogusky and kirshenbaum bond senecal + partners and the former EVP Chief Technology Strategist at McCann Erickson NY.

There is something a bit anachronistic about reading an actual book about Facebook, the heartland of the digital landscape.

Not the most exciting read ever but if you are getting into the space of mobile marketing it covers the fundamentals. The most interesting section is part 2 where they look at user attitudes and behaviour towards mobile and mobile marketing.