What’s your golden rule? If you’re not uncomfortable then you’re probably not trying hard enough.

What’s your golden rule? There’s always a way Who has been your biggest influence?

I am sure by now you have all seen “that ad” – the Facebook Ad of course, the one done by Weiden & Kennedy, Facebook’s first ever ad.

With a foreword by Sir Roger Carr, Chairman of Centrica and Chairman of the CBI, and cover raves by luminaries including Professor Malcolm McDonald, Keith Weed and our very own Hugh Burkitt, The Growth Drivers is clearly an important addition to t

United Kingdom, August 2011 – Nine of the most prolific and inspiring scholars in the field of marketing research have been brought together to share their insights in a newly published special volume of Review of Marketing Research.

A sparkling and innovative campaign transformed what had been a somewhat worthy and niche organic dairy brand into a brand megastar. Key insights