If PR companies aren’t overwhelmed with business now they are missing a trick.  The BP spill has been well covered but Allyson Stewart-Allen makes a subtler point in her Market Leader ‘Letter from America’.  Now that so many companies ar

Judie Lannon, editor of Market Leader, The Marketing Society’s quarterly journal delves into the history of our magazine and argues that marketers need to be good at everything

What’s your golden rule? ‘If it’s controversial, do it on the phone.’ And, whilst living in Switzerland for the last five years – ‘never eat yellow snow.’

The  chirpy ‘have a good day’ US approach to service is regularly praised – not just in comparison to a sulky experience in the UK but  to most  other countries’ service cultures.  As a born and bred American I always feel the

A conversation at a Marketing Society dinner, in which Mike Cass expressed concern that in many companies ‘marketing’ was becoming restricted to communication, crystallised a thought which hadn’t really occurred to me before…

What is your golden rule? You grow by recruiting new users and reminding lapsed or light users to buy again.