Content Library

How to prevent a financial crisis

Here’s a startling statistic:  according to Bloomberg, women run just 3%  of UK hedge funds but produce  55% better returns than male run funds.   A fascinating  article in the Observer quoted Michael Lewis's (
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How to dissatisfy a customer

Several years ago I was looking for a particularly powerful desk lamp for my rather badly lit office. You’d think there would be plenty of such items around – and indeed there are – but not quite as powerful as I needed.
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How do you contribute to good customer experiences

Last year my handbag was stolen by a very professional thief who instantly  ferreted out my clumsily disguised PIN number, raced to the cash point, extracted £500 on my First Direct debit card and then proceeded  on a spending  spre
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How can marketing represent customers when call centres hog the relationship?

The most widely acknowledged source of stress-in-modern-life index typically puts death of a spouse or close relative/friend first, followed by redundancy, followed by moving house.
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Digital natives as employees

One of the requirements for good forecasting is to be fairly old.  In fact the older the better when it comes to generational pronouncements.  Young people tend to have pretty similar characteristics over the generations – rebellious, se
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Interview with Chris Freeland, Tullo Marshall Warren

What’s your golden rule? Less is more. Who has been your biggest influence? My wife. She ensures I keep things in perspective and constantly reminds me not to take life too seriously.
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