A powerful combination of product development and inspired marketing that was true to the brand...

Snapshot An innovative approach to uncovering consumer insights helped the revitalised brand reposition itself seamlessly across Europe. Key insights

A simple insight, articulated in a fully-integrated campaign, ‘Do what you do best’, revitalised BT Business and put it firmly on the SME map.

Snapshot An entertaining online game encouraged children to fight the flab by making it fun to equate what they eat with their health. Key insights

It’s been a tough year for the environment, though 2012 could turn out to be a landmark year for the planet. We’ve pulled out six things that could and should inspire future generations to help the planet.

Seth Godin wrote: “There’s a tendency to confuse the next big thing with the one, it, the last big thing, the end of the line … Most of the time, we’re dealing with a moment, a step in a trend.