Content Library

Interview with Rory Sutherland, Ogilvy UK

What’s the best decision you’ve ever made?
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Interview with Dan Cobley, Google

How would you define the Google brand? Also, some critics suggest that Google's innovation pipeline seems chaotic. Is there a danger your brand could be weakened by its relentless new product development?
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Why Marketing is Good for Society

About a year ago, Winston Fletcher hatched an idea which has finally come to fruition in the current issue of Market Leader.  He felt that marketing was widely misunderstood, or understood too narrowly  - that it is simply another word f
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Interview with Alan Giles, Fat Face

What's the most valuable lesson you've picked up in your 30-year retailing career? Reinvent your business before a competitor does it first.
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Why all consumer decisions are rational

Many years ago I did a research project for Rolex interviewing men in a number of European countries.  In England, wearers solemnly described the exquisite time keeping, the Oyster movement, the hundreds of years of Swiss watchmaking expertis
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