Snapshot A brand in danger of losing its way gave itself a makeover and brought a healthy glow to its performance. Key insights

Snapshot By rethinking its approach to cultural differences and finding common ground in the regenerative power of colour, Dulux became a truly global brand. Key insights

When I discovered that the discipline most closely related to branding was not psychology or sociology but anthropology, I also discovered that in the UK, anthropologists were still busy investigating primitive tribes in New Guinea.

Our monthly blogger Phil Rumbol, former marketing director of Cadbury’s and now founding partner of

Snapshot The compelling combination of a culinary icon and a social marketing campaign triggered the start of a food revolution. Key insights

Magners defied industry analysts’ negative views of the potential of the cider market with the successful launch of its new cider brand in the UK, which revitalised a moribund category. Key insights