Content Library
The Top 10 Considerations for mobile marketing
First a caveat, the following are not definitive golden rules but some sensible pointers, and for the record, they were learned from over seven years’ experience in mobile – the last two in a neutral international role with a view of hundreds of c
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Interview with Mark Thomson, Royal Mail
What's the most valuable lesson you've picked up in your career?
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Judie Lannon, Annual Conference report – Vernon Hill
With the launch of Metro Bank – the first new retail bank in the UK for over 100 years – Hill, the owner of prominent existing brands such as Commerce Bank, has brought his successful US model across the Atlantic.
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Judie Lannon, Annual Conference report – Steve Radcliffe
Finally, Steve Radcliffe, a leadership coach and Marketing Society advocate, summed up the day by describing his simple model of leadership, which was illustrated in one way or another by all of the day’s presentations.
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Annual Conference report – Sir Matthew Pinsent
Chaired by Steve Miron, Global Radio ceo, this year’s Conference showcased a first rate collection of leaders from sport, business and the military, each of whom had a different take on what makes an effective leader.
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Judie Lannon, Annual Conference report – J Walker Smith
In his presentation, Smith developed an often overlooked aspect of the popular view of leadership: leaders don’t exist without followers, and followership is as important as leadership in what he described as the “ecosystem” of management.
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