The sight of John Lewis staff jumping into the air on hearing that they are to receive a bonus of 18% is a delightful good news story. But it’s not only the staff that should be jumping into the air.

That’s its current value on the New York Stock Exchange, according to last Friday’s FT. LinkedIn shares are trading at $94 a share, making the whole company worth nearly $9 billion.

Following the Fellows Dinner with Nicola Horlick, CEO, Bramdean Asset Management our chief executive shares his first thoughts on how marketing can represent itself better to the City.

Looking ahead, there is definitely no shortage of big issues coming our way. Firstly, there is the macro issue of the freedom to advertise itself.

A few years back the MoD ordered a new radio system. The radios would be used by ships, helicopters, planes, tanks and infantry. So involved in the procurement process were specialists from the Army, Navy, and Air Force.

We remember Steve Jobs as inventing the iPod. And nowadays the name iPod has become the generic for the entire category. But MP3 players were around years before Apple started making them.