Content Library

10 things by Elen Lewis

1/ Male dolphins are bisexual 2/ Nearly six million cats and dogs in Britain are obese. 3/ Barack Obama knows sign language 4/ Wearing a white lab coat helps you perform better in tests
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How can brands earn time in consumers’ lives?

Chief Innovation Officer at MDC Partners’ kbs+ and co-founder of creative technology shop Spies&Assassins, explains how scale, empowerment and technology can still deliver.
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Seeing Behaviour Changes Behaviour

In this month’s blog Faris Yakob, chief innovation officer at MDC Partners, takes a look at behavioural change.
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Market Leader: Operating on the customer’s heart

In The Marketing Society’s quarterly journal Market Leader, Hugh Burkitt describes his recent encounter with the business end of healthcare.
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Hugh Burkitt: A strange thing happened…

A strange thing happened to me last night for the first time in my life. I was asked to remove my tie.
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Why the Communication Minister should have been hit over the head with a handbag

To a posh Advertising Association party at Unilever House last week.
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