Customer insight helped Sky engage successfully with a new and hard-to-reach audience for the Sky+ brand. Key insights

A comprehensive marketing capability programme had a significant impact on Shell’s ability to attract the best people. Key insights

More Th>n enjoyed a resurgence in loyalty when it offered customers their own personal contact manager. Key insights

Snapshot The company rewrote the rules of the weight loss category with the ambitious launch of a revolutionary new brand. Key insights

Snapshot O2 undertook an imaginative brand extension into entertainment which increased customer loyalty and helped create the world’s most popular music venue. Key insights

Terry Leahy is the least likely person you could think of to plug a new book.