Keith Lucas looks at the dangers of alienating consumers with inappropriate product tie-ins

Rory Sutherland describes how potential embarrassment is an underestimated force in marketing

Alastair Lukies, Group CEO, Monitise talks to The Marketing Society’s editor Elen Lewis about paying by mobile, the secret to getting a good idea off the ground and how he uses the skills he learnt from being a rugby player in business.

20% of Britons say they are too busy at work to use up their holiday allowance, while 25% claim they end up working on their break. Once we turn 60, we are 14% more likely to die on our birthdays than any other day.

Early last year I was giving this talk a lot. It’s about what we mean by technology, and how it is changing the nature of media, and hence advertising, and some strategic responses to the change in the media environment.

Outside of the industry, it is little recognized that advertising agencies do not actually make television commercials—this is outsourced to production companies.