A campaign based on remarkable insights into the contradictions people feel about registering as organ donors dramatically changed attitudes to this difficult issue. Key insights

Marks & Spencer has put sustainability at the heart of its business. Key insights

The determination of Marks & Spencer to hold fast to its message of quality through both the good and bad times reinforced the brand’s premium positioning and its profitability. Key insights

Snapshot A powerful and consistent marketing campaign brought a languishing brand back to life. Key insights

Snapshot Despite a tight budget a clever marketing campaign attracted a sell-out crowd for a Harlequins match that has turned into a brand in its own right. Key insights

Snapshot The Change4Life brand was developed to target childhood obesity and promote a healthier lifestyle and has already made a measurable difference in attitudes and actions. Key insights