Thirty years ago US anchorman, Walter Cronkite, would end his hourly news broadcast to the nation by saying, 'and that's the way it is'.

What’s your golden rule? Be brave, speak up and everything is possible.

A powerful combination of integrated marketing and content creation restored the fortunes of this former market leader. Key insights

The food retailer’s new ‘essential’ brand saw Waitrose combine quality and value to deliver dramatic growth despite the recession. Key insights

Virgin Atlantic’s distinctive brand voice has seen the once-maverick challenger brand become one of the UK’s favourite airlines. Key insights

Sainsbury’s convincingly persuaded customers it was responding to the credit crunch by adapting an existing successful campaign for more straitened times. Key insights