With risk aversion taking an increasing grip on corporate boardrooms, it’s no surprise that marketing professionals increasingly reach for the crutch of market research to support their proposals.

Clay Shirky looks set to become the Malcolm Gladwell of new media. His first book, the snappily titled ‘Here Comes Everybody’, quickly established itself as a set text for social media experts, thinkers and theorists.

‘Tricks companies use to manipulate our minds and persuade us to buy’ is Brandwashed’s sub-title; the book purports to lift the lid on the myriad of dodgy marketing practices that con and cajole consumers into buying stuff they don’t want.

Paul Berney, CMO of Mobile Marketing Association, argues that Digital Natives are not as young as we might think.  He also considers  a future where consumers will expect to do anything and everything from one device.Before his recent tr

Suzi Williams, BT’s group marketing and brand director, was awarded Fellowship of The Marketing Society at our party of all parties at the very top of The Gherkin.