There are ten simple – but not always obvious – social principles that I’ve found useful while working in digital media for the past 20 years.

There were siren voices in the run-up to the millennium, but few heard. Tom Peters wrote a rip-roaring thesis, Thriving on Chaos, which stands up well to this day.

This book starts off with an alarming stat: only 14 of the UK FTSE 100 have a marketing director on the board. Why?

My friend, the senior marketing director of a big Japanese electrical and imaging company, says her agency only shows her YouTube clips and can’t even be bothered to say that the idea they’re showing will, eventually, look a bit like the clip.

Recently I took an IPA course on negotiation skills taught by Keith Risk, and was therefore interested to see what Chris Merrington, another IPA trainer, had to say on the matter in this book.

In Barwise and Meehan’s seminal book, Simply Better, the authors laid the groundwork for the ideas developed in this more prescriptive handbook.