With a foreword by Sir Roger Carr, Chairman of Centrica and Chairman of the CBI, and cover raves by luminaries including Professor Malcolm McDonald, Keith Weed and our very own Hugh Burkitt, The Growth Drivers is clearly an important addition to t

United Kingdom, August 2011 – Nine of the most prolific and inspiring scholars in the field of marketing research have been brought together to share their insights in a newly published special volume of Review of Marketing Research.

A sparkling and innovative campaign transformed what had been a somewhat worthy and niche organic dairy brand into a brand megastar. Key insights

What’s your golden rule? Find what makes your organisation unique, cultivate it and celebrate it. Make sure you really stand for something. Who has been your biggest influence?

What’s your golden rule?

Years ago in America, Listerine had an antiseptic liquid they needed to find a use for. So they invented bad breath, and with it mouthwash. And consequently they owned the market.