Faris Yakob is the chief innovation officer, MDC Partner, holding company of ad agencies including Crispin Porter + Bogusky and kirshenbaum bond senecal + partners and the former EVP Chief Technology Strategist at McCann Erickson NY.

There is something a bit anachronistic about reading an actual book about Facebook, the heartland of the digital landscape.

Not the most exciting read ever but if you are getting into the space of mobile marketing it covers the fundamentals. The most interesting section is part 2 where they look at user attitudes and behaviour towards mobile and mobile marketing.

‘Everybody is in service’. Our modern business world confirms Theodore Levitt’s statement: even if you think your industry deals with products only, service is involved, at least in the shape of customer service after sale.

There’s no shortage of books on branding or sustainability, but this is the first I’ve come across that demonstrates how branding fits into the sustainability debate, and indeed hypothesises that brands have a key role in sustainability.

Laurie Young is a leader – and writer of several books – in UK professional services marketing and his co-author is managing director of the Boston-based ITSMA (Information Technology Services Marketing Association).