The  chirpy ‘have a good day’ US approach to service is regularly praised – not just in comparison to a sulky experience in the UK but  to most  other countries’ service cultures.  As a born and bred American I always feel the

A conversation at a Marketing Society dinner, in which Mike Cass expressed concern that in many companies ‘marketing’ was becoming restricted to communication, crystallised a thought which hadn’t really occurred to me before…

What is your golden rule? You grow by recruiting new users and reminding lapsed or light users to buy again.

What’s your golden rule? If you’re not uncomfortable then you’re probably not trying hard enough.

What’s your golden rule? There’s always a way Who has been your biggest influence?

I am sure by now you have all seen “that ad” – the Facebook Ad of course, the one done by Weiden & Kennedy, Facebook’s first ever ad.